Introduction to Embedded Finance
Imagine this: you are at your favorite retail store, searching for that perfect gadget you’ve been eyeing for weeks. Just as you step up to the checkout counter, that nagging feeling hits you—money is tight this month, and justifying the purchase seems like an Olympic sport. Now, what if the cashier flashed a smile and said, “Not a problem! We have this fantastic ‘buy now, pay later’ option available”? Welcome to the world of embedded finance, where everyday retail conveniences merge with innovative financial solutions, enhancing the shopping experience like never before.
